Beata Fransson

Ghost Town

In her exhibition Fransson contemplates fashion-store display windows, both as a visual phenomenon and as part of the cultural history of consumerism. The windows are like theatre sets or cinema screens, in which the objects shine in the spotlights. Like a theatre performance, in order to have meaning, a window, too, needs an audience. It depends on our viewpoint whether we see consumers as slaves to advertising adverts, as primitive self-embellishers, or as independent spectators and makers of their own choices. At night, when the shop windows shine onto empty streets, consumerism appears at its most hollow.

Beata Fransson (b. 1977) graduated from Malmö Art Academy and works in Stockholm. Her works frequently deal with spatiality, two and three dimensionality and questions related to the history of photography. She addresses them in turn in the earnest, playful style of colour and black-and-white photography, by the means of prints and installations.