Skip to main content
  • fiSuomi
  • svSvenska
  • enEnglish
  • Facebook
  • Instagram
  • Twitter
  • Blog
  • Visit us
    • Opening hours, admission, location
    • Workshops
    • Guided tours
    • Accessibility
  • Exhibitions
  • Calendar
  • Collections
  • Projects
  • Resources
    • Image Service, Library & Archive
  • About the museum
    • Staff
    • General Information
    • Apply for Project Space
    • Press
    • Opening hours, admission, location

Natural Elegance

Karl-Gustav (K-G) Roos, Vuokko Nurmesniemi’s Alkupaita (Beginning shirt), 1957 / 2011 ink jet print, digitalised negatives .Donated in 1986

These shots taken of Vuokko Nurmesniemi’s dresses by K-G Roos (1937–1976) for Marimekko in 1957 represent the very latest in the Finnish fashion photography of their day. They were taken outdoors in natural light: on the shores of Helsinki, in Kaisaniemi Park, on Seurasaari Island, and in Seutula. The pictures were intended to embody naturalness and directness, not something suited to mannequins prancing about in front of a backcloth in a studio. Instead, an attempt was made to give the pictures the feel of real situations.

Karl-Gustav (K-G) Roos, Vuokko Nurmesniemi’s Asumistakki (Habitation coat), 1957   gelatin silver print. Donated in 1986
Karl-Gustav (K-G) Roos, Vuokko Nurmesniemi’s Asumistakki (Habitation coat), 1957 
gelatin silver print. Donated in 1986.

 

The Finnish Museum of Photography

Visiting address: Kaapelitehdas, Tallberginkatu 1 G, 00180 Helsinki

Mailing address: Tallberginkatu 1 C 85, 00180 Helsinki, Finland

Email: fmp@fmp.fi

Exhibition info: +358 9 6866 3621

Office: +358 9 6866 360
(Tue–Fri 9–15)

Picture Service:
You can submit questions via the online service Kysy museolta.

Opening hours

Exhibitions are open
Tue–Sun 11 am – 6 pm
Wed 11 am – 8 pm
Mon closed

Admission

Tickets: 10 / 5 €
Free admission for under 18-year-olds.

Free admission with Museokortti!

Free admission on last Wednesday evening of the month 5–8 pm.

Follow us

Facebook
Instagram
Twitter

Museum blog

Sign up for our newsletter!

 

In cooperation with

Pro Av Saarikko Oy